Heather D. Carlock
Founder & CEO
With 20 years of professional experience and a passion for excellence, Heather is known for her natural curiosity, inspirational leadership, and strong work ethic. She's dedicated to elevating businesses in an increasingly complex environment and equipping leaders to navigate the evolving business landscape.
Biography | Heather Carlock, Founder & CEO
Leadership
Heather Carlock is a strategic, market intelligence leader with a passion for excellence, a natural curiosity, inspirational leadership, and a strong work ethic. As the Founder & CEO of Stratellix, a consulting firm specializing in market intelligence, analytics, and business strategy, Heather is dedicated to elevating businesses in an increasingly complex environment. With 20 years of professional experience and a wealth of expertise, she equips leaders in navigating the evolving business landscape and empowers teams to make confident, data-driven decisions.
As the CEO of Stratellix, Heather Carlock founded the firm to serve small business customers across diverse industries, providing them with in-depth analysis, actionable insights, and valuable intelligence. Leveraging innovative research, analytics capabilities, and data-driven strategic planning, Heather helps businesses enhance their marketing efforts and develop data-backed strategies to maximize business value.
Academic Journey & Speaking Engagements
Heather's academic journey includes earning an MBA and graduating at the top of her class with Honors from Syracuse University, where she was a member of the Beta Gamma Sigma International Business Honors Society. During her MBA program, she also participated in the Global Marketing & Innovation Residency in Dublin, Ireland. Heather also holds a Bachelor of Arts in Journalism and Mass Communication from The University of Oklahoma.
Throughout her career, Heather has been invited to speak at various prestigious events, sharing her knowledge and insights with others in the industry. Notably, she presented at Netbase LIVE! in San Francisco, where she discussed "How Social Fits in the Organization and Informs Strategic Business Decisions." She also spoke at the Innovation Enterprise Analytics Innovation Summit in Miami, where she covered topics like "Measuring Traditional Mass Ad Campaigns with Social Data" and participated as a panel expert discussing "Key Milestones in the Digital Analytics Journey."
Professional Experience
Before launching Stratellix, Heather made significant contributions during her tenure at NRG Energy in Houston, Texas. As the Senior Manager of Market Intelligence & Segment Strategy, she played a pivotal role in establishing, building, and advancing the market intelligence and analytics practice, which was recognized as a driving force behind business performance. Heather's exceptional leadership and expertise led to her receiving the NRG Retail President's Award for her contributions to the organization.
During her time at NRG, Heather Carlock served as an advisor to the President of NRG Retail and the Executive Team, lending her market intelligence, consumer insights, and analytics expertise. She also led a cross-functional team of 50+ analysts in developing the 5-year strategic plan for the Reliant Energy brand.
Before joining NRG, Heather's career included diverse roles such as Brand Development Manager at FKM Agency, Marketing Associate & Digital Analyst at Regent University, and Account Associate (Trade) at News America Marketing. In these positions, she consistently demonstrated a deep understanding of consumer insights, marketing analytics, and business strategy, contributing to the success of various well-known national and international CPG brands and retailers.
Heather Carlock's career has been characterized by her unwavering commitment to excellence and her drive to harness the power of data and market intelligence to propel businesses forward. As an accomplished leader, strategist, and analyst, Heather continues to inspire and empower organizations to thrive in today's dynamic and competitive business landscape.